(e)revolution Announces Strategic Partnerships

National Bicycle Dealers Association and PeopleForBikes Sign On as Education Partners

[Denver, CO]: The first national e-bike trade show, (e)revolution®, announced today that the National Bicycle Dealers Association (NBDA) and PeopleForBikes have signed on as strategic partners for education development for the show. As part of the partnership, (e)revolution will donate a portion of exhibitor booth sales to both organizations to support their advocacy work.

“The NBDA is pleased to be a partner in this revolutionary conference. We look forward to working united with PeopleforBikes to create opportunities for attendees to collectively learn about regulation, risk, advocacy, and innovation around this growing segment of our sport. Education tracts for retailers will focus on timely topics, including profitability, retailer best practices, and technical certifications “commented NBDA President Heather Mason

Education is a foundational objective of (e)revolution in addition to providing both retailers and consumers the opportunity to meet directly with e-bike brands and suppliers. “Since the introduction of e-bikes over twenty years ago, the cycling industry has continuously needed to adapt and address the impact of these products,” said Lance Camisasca, (e)revolution Show Director. “Both NBDA and PeopleForBikes are on the leading edge at providing robust education and with their partnerships, they can greatly improve the understanding and knowledge of e-bikes for both shop owners and cyclists.”

“Our work on electric bicycles includes everything from increasing access and adoption to product regulation to incentive programs and policies, allowing PeopleForBikes to provide attendees with timely and relevant education and data presented by industry experts,” said Jenn Dice, president and CEO of PeopleForBikes.

NBDA’s Mason also notes that their support also aligns with the B2B trade aspect of the show for retailers, stating “The e side of our industry has been evolving at rapid pace, (e)revolution provides a great opportunity to showcase the full breadth and depth of our mobility technology, capabilities, and broad ecosystem of partners.”

Camisasca, acknowledging the importance of aiding the organization’s advocacy efforts, said, “(e)revolution is committed to improving the e-bike market and that is why we are donating a portion of our proceeds to both organizations.”

“We are thankful to (e)revolution for strengthening and supporting our advocacy efforts to make riding an electric bicycle easy and accessible for everyone,”


(e)revolution will be held at the Colorado Convention Center in Denver, Colorado, June 8-11, 2023. Exhibitor and retailer registration will commence in late August 2022.

Go to www.e-revolution.bike to learn more.


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For More Information Contact

Dave Petri

Lost Paddle Events

About (e)revolution

(e)revolution is the world’s first B2B2C e-bike expo focused solely on the needs of e-bike brands, dealers, suppliers, and consumers. A four-day event that provides brands and suppliers opportunities to engage directly with e-bike retailers and cyclists, providing education, demonstrations, and industry networking and social events. The show takes place in Denver, Colorado at the Colorado Convention Center in June 2023.

About Lost Paddle Events

Lost Paddle Events is the producer of The Big Gear Show – the outdoor industry’s premiere multi-category trade show. In addition, Lost Paddle Events produces four marine consumer shows: Saltwater Fishing Expo, Kansas City Boat & Sportshow, Chicagoland Fishing Travel & Outdoor Expo, and World Fishing & Outdoor Expo. Led by a team of industry trade show experts across multiple outdoor recreation categories, Lost Paddle Event is the leader in retailer and consumer focused trade shows.

About National Bicycle Dealers Association (NBDA)

NBDA is the bicycle industry retailer association formed in 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities.