Eligible Retailers are businesses that purchase products at wholesale directly from brands/manufacturers or through a distributor. They sell these products at retail to consumers either in a physical store or via e-commerce. Companies that do not purchase and retain inventory or merely act as a sales channel between brands and consumers or a select group of consumers do not qualify as retailers.

Your business’s primary function is to purchase goods from an exhibiting brand/manufacturer at wholesale for resale at retail to consumers.

Working Media must have a current editorial assignment while media sales attendees include ad sales, publishers, producers, marketing agencies, promotion companies, and agencies (social media / PR / advertising/brand/creative).

Note: Media without a current industry-related assignment will not be approved for a Working Media badge, but are welcome to join us with a Media Sales badge.