Amid the buzzing excitement of the (e)revolution show floor, one brand stands tall and commands attention: Giant.
By Ariella Nardizzi
With an impressive array of e-bikes for all riders, Giant’s wide selection of disciplines and price points redefines what’s possible on two wheels. Many of these are on the show floor for folks to test ride.
Giant offers a variety of electric mountain bikes, from XC hardtails to full-suspension technical terrain crushers; a seamless boost of pedal power for the every-day commuter and lifestyle cruiser with their Momentum line; and cutting-edge, ultra-dialed women’s bikes designed for and by women with Liv. “We offer a full lineup of bikes for any and all kinds of rider at a variety of price points to fit the budget,” says Aidan Kiley, event lead for Giant. “There’s no compromise with quality for these entry-level price points.”
Best known for the world’s first widely accessible carbon fiber bikes, Giant’s brain power has also led to the novelty of off-road performance bikes featuring the revolutionary Maestro Suspension and modernized style of road racing bikes with Compact Road technology. “All our bikes, no matter the model, utilize our cutting-edge technology and safety. We want consumers to know our bikes are high-quality, regardless of cost,” says Kiley.
“All our bikes, no matter the model, utilize our cutting-edge technology and safety. We want consumers to know our bikes are high-quality, regardless of cost.” – Aidan Kiley, Giant Event Lead
But that’s not all. Liv, Giant’s female-specific bike line, goes full speed ahead into its dedication to engineering e-bikes fully around the physiology of women. When it comes to crafting products, the company doesn’t simply rely on women’s data; Liv takes it up a notch by infusing every decision with the unique perspectives of women who pedal the paths of possibility. In addition to working closely with women at every level of cycling, Liv also boasts the impressive feat of being the only women’s brand to make its own bikes in-house, from start to finish.
So whether you’re looking to climb steep trails with some extra pedal power, cruise along with the family for a fun and easy ride, or push the boundaries of e-bikes with a sleek and unique women’s fit, Giant is a one-stop shop for everyone.
Head to booth 6243 at the (e)revolution show and take one of Giant’s e-bikes for a spin on the demo track.
Photos by Isa Schnitzspahn